Jane McKellen - Meaningful Words Into Powerful Storytelling
Client
Jane McKellen
Timeframe
3 months
Year
2025
Industry
Creative
About Project
Jane McKellen is renowned for her skillful narrative, elegant vocabulary, and versatility in a variety of areas. Jane has improved her web presence and now presents her brand with the same professionalism that she applies to every job, which has increased visibility, drawn in high-caliber clients, and strengthened her standing as a leading provider of writing services.
Jane suffered with limited online traction despite her talent and varied portfolio. Missed chances and fewer high-value client inquiries resulted from her inconsistent brand and website, which did not adequately represent the range of her capabilities.
We transformed her online presence into a powerful business tool by redefining her brand identity, developing a modern, content-driven website, and putting in place a multi-channel strategy centered on boosting client conversion, SEO optimization, and trust-building.
Process
Results
Increase in organic search traffic within 2 months
Boost in social media engagement from new ad copy
Improved conversion rate from website visitors
Increased average time spent on site